By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore. In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing CuntBoom extremist content. The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.

• As of 2018[update], public access to YouTube is blocked in many countries, including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan.

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• President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the “YouTube Generation”.

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• In 2014, YouTube announced a subscription service known as “Music Key”, which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service.

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• It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users.

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• The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video.
• Besides helping to bolster ratings and long-term viewership for Saturday Night Live, “Lazy Sunday”‘s status as an early viral video helped establish YouTube as an important website.

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• YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site’s first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns.

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• By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts.

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• In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD.
• Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute.

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• Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state.

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• Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms.

That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube’s advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022.

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In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube’s policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers. DeFranco argued that not being able to earn advertising revenue on such videos was “censorship by a different name”. A YouTube spokesperson stated that while the policy itself was not new, the service had “improved the notification and appeal process to ensure better communication to our creators”. In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program. This will occur on channels whose content is deemed “advertiser-friendly”, and all revenue will go directly to Google without any share given to the uploader.

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In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment. In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the “YouTube Generation”. Whereas YouTube’s inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators’ new media savvy was perceived necessary to better cope with the website’s distracting content and fickle audience. As of 2018[update], public access to YouTube is blocked in many countries, including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan. In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service.
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• The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a “new layout”.

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• In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute.
• A YouTube spokesperson stated that while the policy itself was not new, the service had “improved the notification and appeal process to ensure better communication to our creators”.

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• The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.

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• YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month.

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• Karim could not easily find video clips of the incident and the 2004 Indian Ocean tsunami online, which led to the idea of a video-sharing site.

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On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce “age assurance” policies for selected users in the United States as a trial. The user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor. It was at this time that YouTube adopted the slogan “Broadcast Yourself”.The company experienced rapid growth.